Japan has a deep history of the outdoors, and because of its beautiful natural environment and manufacturing industry,
there are many who enjoy outdoor culture across generations.
Thanks to such infrastructure, both the scale of the industry and culture have expanded,
playing a role like the lubricant that sustains today’s outdoor scene —
something few would deny.
What Welter Experiment focuses on as well
is creating points of contact with Japanese outdoor users through the medium of the outdoors
and forming a community.
In that sense, participation was made in Field Style held in Nagoya, Japan.
No one knows what the outcome will be,
but at every moment, we can only do our best to promote our brand well
and make it possible to be experienced.
Nagoya, visited for the first time, had an atmosphere quite different from Tokyo.
Air that felt as if it had calmly settled, and rules within a refined space.
If Tokyo was filled with energy,
Nagoya was a city full of curiosity.
The time at the Field Style exhibition booth was two days,
but many questions about the brand and our clothing poured in from visitors.
By answering and sharing those questions,
it was a meaningful time to once again reflect on and think about the identity of Welter Experiment.
Though different languages were spoken,
the passion and interest toward outdoor culture were the same for everyone.
Walking through the city of Nagoya with the Welter Experiment crew,
we observed the people here.
On a weekday night, seeing people listening to a session about outdoor culture
in one corner of a store,
their passion could be understood, even if only a little.
The fact that the outdoors can be experienced even in the city
felt quite appealing.
Perhaps the outdoors, once thought to be distant,
is actually closer to us than we imagined.
The reflective stitch of Welter Experiment that shines everywhere!
Together with neon signs, it colors the night sky.
With Nagoya’s landmark, the Mirai Tower, as the last stop,
the business trip to Nagoya comes to an end like this,
yet the regret of not having explored every corner of Nagoya still remains.
Next time, if we come, plans should also be made
to experience a Hiking Club here with the Welter Experiment crew.
Genki da yo, Nagoya!
